Jessica Netzel contacted CAP Services’ Small Business Assistance Program in late 2013. She described her dream of opening a full-service family hair salon for all ages with an emphasis on products and services for children and teens, but she didn’t know where to start. She was a well-educated, hardworking, mother of three with plenty of salon experience, but not a lot of credit or capital. If she could just get help with starting her own business, she knew she could be successful.

It took time, but by February of 2015, Jessica’s dream of opening her own business became a reality. With help of a minimal loan from CAP, Jessica was able to secure a small salon space at the Fox River Mall in Grand Chute. Jessica worked hard to grow the business and in January 2017, she moved it to a larger space on Wisconsin Ave in Appleton where she could expand her products and services.

Jessica has proven to be a strong and successful business owner, creating a living-wage income for herself while demonstrating to her three young girls that anything is possible at any point in your life, no matter how bad it might seem at the time.